Life insurance provides protection over your life. In essence, it ensures that your loved ones are taken care of in a worst case scenario.

Senior couples walking on the beach at sunny day, plan life insurance with the concept of happy retirement.

What does it cover?

It is a contract between you and the insurance company, which states that in the unfortunate event of your death a large sum of money will be given to your beneficiary.

"I am happy to say I have found meaningful friendships within the BD team and would recommend their firm without hesitation."
Koby Y., Private & Corporate Client

What We Offer:

  • Term Insurance
  • Critical Illness
  • Whole Life Insurance
  • Endowment Insurance

Term Insurance

Term Insurance provides coverage to an insured person for a specified period of time. There is no cash value upon maturity, meaning that should you outlive the maturity of the term insurance policy, you do not get back any value. Since benefits are only payable if the insured person dies during the period of coverage, Term Life Insurance is one of the cheapest forms of life insurance as the insurance period will often pass without a claim.


  • Level Term Life Insurance: The face value (or death benefit) of the policy remains the same for the entirety of the term. The policy is guaranteed to have a level premium for the term of the policy which is typically sold in 5, 10, 15, 20, and 30-year terms.
  • Decreasing Term Life Insurance: A term life insurance with coverage decreasing over the life of the policy at a predetermined rate. Premiums are usually constant throughout the contract.
  • Increasing Term Life Insurance: This is a term life policy where the death benefit is increased each year at a predetermined rate on the anniversary of the term. As the death benefit increases so does the premium.
  • Renewable & Convertible Term Life Insurance: This allows the insured to extend the coverage of the initial term for a set period of time without having to requalify for coverage. Convertible term allows the insured to convert the term policy to a permanent policy without medical underwriting.

Term Insurance is definitely the cheapest form of life insurance but that also comes at a risk.

Term insurance is suitable for parents with older children who may be able to provide for themselves within a few short years. Alternatively, it is also the choice for employers who need to provide life insurance for an employee who is working from a high-risk location. Feel free to contact our agents for further information.

Critical Illness Insurance

Critical illness insurance, pays out a lump-sum upon confirmed medical diagnosis to help cover all or part of the costs associated with a specified critical illness. It can be sold as a standalone policy or as an attached rider to a life insurance policy. In general, the illnesses covered vary from insurer to insurer. There are more than 50 critical illnesses covered in most Hong Kong Critical Illness polices, and it is important to note that they do not have to be terminal.


  • Cancer
  • Stroke
  • Heart attack
  • Kidney failure
  • Major organ transplant
  • Multiple sclerosis

Depends on the comprehensiveness of the policy you choose. You can claim a critical illness between One and Five times.

Whole Life Insurance

Whole Life (or Universal) Insurance is a plan, which is guaranteed to remain in force for the policy holder’s entire life. At the time of the holder’s death, his/her beneficiary is guaranteed to receive a predetermined lump sum of money so long as the premiums are paid every year. Since the coverage is guaranteed regardless of when the insured will die, premiums for this plan are considerably higher than others. These premiums vary based on the insurer’s age at the date of purchase.


  • If you are a risk-averse person, this is the plan for you. It guarantees that your beneficiaries are well taken care of under any circumstance.

If you are a risk-averse person, this is the plan for you. It guarantees that your beneficiaries are well taken care of under any circumstance.

Endowment Insurance

An Endowment Plan is essentially a combination of a savings plan and term life insurance. As a policy holder, you will allocate a certain sum of money every month to this plan. At the end of a given term (most often ten, fifteen, or twenty years) or ‘maturity’, you will be given a lump sum of money based on your monthly contributions. In the case of death during the term period, your beneficiary will receive this sum of money.


These plans are especially geared towards younger people. The monthly contributions are affordable and will enable you to grow your money at attractive rates while also providing coverage for you and your loved ones in a worst case scenario.

Also known as an education or retirement plan, the endowment plan is a great option for anyone looking to save specifically for a child’s higher education or your future retirement. This sum of money could also be used for other purposes such as buying a house or any future investment.

The child education policy is a life insurance product with a savings element specially designed as a savings tool to provide an amount of money when your child reaches the age for entry into college (18 years and above), maximizing interest in savings to prepare for their future. The funds can be used to pay for either education or adventure. 

Education is expensive, both locally and abroad. Saving for it is perhaps the most important investment you can make in your child. The sooner you start saving, the less it costs per month to build up a sound education fund.

  • A flexible and customized education plan.
  • Financial security for your child at an important time.
  • Paid out according to your preferences (all at once or spread over the 3, 4 or 5-year study period).

Retirement years are called the golden years of one’s life. The idea of leaving the workforce and travelling the world or spending more time with your family might sound like heaven-on-earth, but there is a lot to prepare for financially.

Preparing for a happy and peaceful retirement is a lifelong process. After all the hectic years of earning to fulfill the needs of your family and yourself, retirement should be the time when you can finally settle down and enjoy the fruits of your labour. However, your dream retirement is only feasible if you have been smart during the working years.

A retirement annuity provides you with a stream of income during your retirement years. Generally, a retiree needs at least 60% of their last drawn salary to maintain their standard of living pre-retirement.

"I've purchased general, medical, and life insurance from Blue Diamond over the last 15 years and am extremely please with the service provided. I truly feel like my agent has my best interests at heart and trust her whole heartedly."
Dinesh V.N., Private Client